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Research papers

Decision behaviour by supermarket shoppers (French)

This paper is centred around the results of two studies on planned and impulse purchases, by housewives, in four different super-markets. The method of the first study is similar to those of the DU PONT studies. The results emphasise factors bearing...

Catalogue: ESOMAR Congress 1968
Author: Antoine Pillet
June 15, 1968
×

Citation

Pillet, A. (1968a, June 15). Decision behaviour by supermarket shoppers (French). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/decision-behaviour-by-supermarket-shoppers-french-


Research papers

Decision behaviour by supermarket shoppers

This paper is centred around the results of two studies on planned and impulse purchases, by housewives, in four different super-markets. The method of the first study is similar to those of the DU PONT studies. The results emphasise factors bearing...

Catalogue: ESOMAR Congress 1968
Author: Antoine Pillet
June 15, 1968
×

Citation

Pillet, A. (1968a, June 15). Decision behaviour by supermarket shoppers. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/decision-behaviour-by-supermarket-shoppers